The concept of science communication is closely related to the public's understanding of science. In the era of media integration, science communication has dual effects. It can not only improve the public's attention to scientific issues by means of media integration, but also help the public directly participate in and perceive broader issues about science communication. However, in the era of media integration, science communication is facing three difficulties, that is, the communicators lack integrated thinking and scientific professional knowledge literacy, the construction of science communication content is relatively backward, and the technology application in science communication mode is insufficient. Based on this, science communication urgently needs to face up to and solve problems, and it is also an opportunity for science communication to expand its own influence. Future development path of science communication: science communicators need to have integrated thinking, and improve scientific professional knowledge literacy and narrative skills. Follow the law of media integration and communication, incubate high-quality content products and directly hit the pain points of the audience. Enrich the application of communication technology, create a symbiotic “nested system”, comply with the development trend of new technology and strengthen the path of scientific communication.
