科学传播娱乐化表现手段的探究

The exploration of the recreational expression means of communication

摘要:

科学传播工作在人们日益增长的科学知识需求的趋势下，已经成为一项全民参与的社会活动，无论是科学传播者，还是接受者在快速化、套餐化、多元化的传播环境中各自寻找渠道和方法，这些供需关系之间的产生促进了科学传播娱乐化的快速发展。 科学传播娱乐化手段的使用一直是这项工作中饱受争议的一个话题，但是在传播过程中，传播者和接受者都向往能以一种有趣的方式，娱乐的心态来享受科学传播内容带来的快感。那么，什么样的娱乐化手段是适合科学传播者使用的，什么样的娱乐化方式是适合接受者接受的？在已有的科学传播渠道中进行分析可以获知其中娱乐化手段的效果，并分析未来这种方法的可行性。 科学传播娱乐化也将在这种供需关系之间向一个平衡状态发展。如何把供需关系达到一定平衡状态，使科学传播在二者之间获得一种良好的效果，是科学传播工作者们需要在不断地实践中研究的重点问题。

Abstract:

Popularization of science and technology under the trend of the growing demand of scientific knowledge, has become a full public participation in social activities, whether science communicators, or recipients in rapid, package, diversified spread of the environment their channels and methods, the relationship between supply and demand to promote the rapid development of popularization of science entertainment. The use of entertainment means of popularization of science has always been a controversial topic in this work, but in the process of communication, both communicators and recipients yearn to enjoy the pleasure brought by the content of science communication in an interesting way and entertainment mentality. So, what kind of entertainment means is suitable for science communicators, and what kind of entertainment means is suitable for recipients? The analysis in the existing scientific communication channels can understand the effect of the entertainment means, and analyze the feasibility of this method in the future. The entertainment of popularization of science will also develop towards a balance between supply and demand. How to achieve a certain balance between supply and demand state, so that popularization of science obtains a good effect between the two, is the key problem that popularization of science workers need to study in continuous practice.