影像书写——智媒时代科学纪录片传播角色探析:基于布尔迪厄场域理论

Image Writing — the Role of Scientific Documentary Communication in the Era of Intelligent Media —Based on Bourdieu Field Theory

摘要:

在场域理论视域下，科学传播领域中科普书籍、游戏、综艺节目、电影、纪录片等传统的传播渠道在整个场域中均扮演着不同的角色。但随着“万物皆媒”的智媒时代的到来，大众对信息的获取逐渐有了更多的选择，以短视频、公众号为主要形式的新媒体传播逐渐侵入到场域中，重塑了科学传播格局。在此背景下，原本占据价值中心的科学纪录片需要明确自身定位，稳固自身“资本”，与多媒介共同打造传播合力，共创智媒时代下的科学传播健康场域。

Abstract:

From the perspective of field theory, traditional communication channels such as popular science books, games, variety shows, movies and documentaries play different roles in the whole field of science communication. However, with the advent of the era of “everything is media”, the public gradually have more choices to obtain information. New media communication mainly in the form of short videos and official accounts gradually intrudes into the field, reshaping the pattern of science communication. In this context, science documentaries, which used to occupy the value center, need to define their own positioning, stabilize their “capital”, and jointly create communication synergy with multiple media to create a scientific communication field in the era of media convergence.