新冠疫苗科普信息搜寻意愿影响因素研究:基于A大学学生群体的调查

Exploring the Influencing Factors on College Students' COVID-19 Vaccine Science Popularization Information Seeking Intention:A Case Study of A University

摘要:

研究大学生群体新冠疫苗科普信息搜寻意愿影响因素，有助于更好地开展针对该群体的新冠疫苗科普工作。目前，对信息搜寻行为中情感因素影响的研究并不完善，对恐惧的作用缺乏研究。本文采用问卷调查法和结构方程模型对大学生群体新冠疫苗科普信息搜寻意愿影响因素进行分析。研究发现：感知严重性和感知易感性正向影响恐惧；恐惧、态度、主观规范、知觉行为控制正向影响新冠疫苗在线科普信息搜寻意愿；面对新冠疫苗负面信息，女性恐惧感高于男性，年龄与恐惧和搜寻意愿呈显著负相关，女性、人文社科类学生具有更强的搜寻意愿。因此，基于研究提出如下建议：第一，新冠疫苗科普信息传播应以传播科学知识、回应公众关切、缓解公众恐惧为首要目标，切断“信息疫情”的蔓延；第二，可适当采用恐惧诉求，发挥人际传播的作用，以提升大学生新冠疫苗科普信息搜寻意愿；第三，要提升男性搜寻意愿，针对男性和人文社科类大学生开展精准科普，也要缓解女性恐惧感。

Abstract:

Exploring the effect of influencing factors on college students' COVID-19 science popularization information seeking intention will help to carry out COVID-19 science popularization work. Currently, there is a lack of research on the role of fear in information seeking behavior. Questionnaire survey and structural equation model were used for analysis the factors influencing the intention to seeking for information about the COVID-19 vaccine in the college student group. Results have shown that perceived severity and perceived susceptibility significantly positively affect fear psychology; Fear, attitude, subjective norms, and perceived behavior control significantly positively affect the desire to search for COVID-19 vaccine health information；Facing the negative information of COVID-19 vaccine, Women are more fearful than men, age is significantly and negatively associated with fear and information seeking intention. Female and Humanities and social sciences students have stronger willingness to seeking for COVID-19 popular science information. First, the dissemination of COVID-19 vaccine science popularization information should be the primary goal of disseminating scientific knowledge, responding to public concerns, and alleviating public fears, and cut off the spread of the “infodemic”. Second, public health institutions can appropriately adopt fear appeals and focus on the role of interpersonal transmission to enhance college students' intention to seek COVID-19 vaccine science popularization information. Third, we should enhance men's willingness to seeking for science popularization information, alleviate women's fear, and carry out accurate science popularization for men and Humanities and Social Sciences College students.