科技馆电影节品牌建设实践与思考

Practice and Reflection on the Construction of the Brand for the Science and Technology Museum Film Festival: a Case Study of the

摘要:

本文主要结合北京国际电影节“科技单元”品牌建设案例,从品牌定位、品牌管理、品牌传播3个方面进行分析与探讨,以期为我国科技馆电影节品牌建设之路提供参考,提升特效电影的质量和效益,在国际科技馆特效电影领域里影响力,以及我国科技馆特效影院可持续发展能力。

Abstract:

The brand construction case of the "Technology Unit" of the Beijing International Film Festival has been analyzed and discussed from the three aspects of brand positioning, brand management, and brand communication, in order to provide reference for the brand construction of the Science and Technology Museum Film Festival in China, improve the quality and effectiveness of special effects films, influence in the international field of special effects films in science and technology museums, and the sustainable development ability of special effects cinemas in science and technology museums in China