前沿科技成果短视频的创作策略研究:以“九章二号”量子计算机原型机短视频创作与传播为例

Research on the Creation Strategy of Short Video of Frontier Scientific and Technological Achievements:Take “Jiuzhang 2.0” Quantum Computer as an Example

摘要:

前沿科学知识及科技成果的普及与科技创新的地位同等重要，短视频则在面向公众的前沿科学普及中发挥着重要的作用。本研究以“九章二号”量子计算原型机短视频的创作与传播实践作为个案深入分析，以期为我国前沿科技成果的大众传播实践提供新的思路。本文从视觉、文字、听觉三个传达要素对作品的设计思路与策略进行逐条分析研究，一方面阐释了该视频在不同版本中进行差异化设计背后的深层原因，另一方面结合视频的弹幕内容,评估传达不同的要素在受众层面产生的差异化体验。在此基础上，提出了三点前沿科技成果短视频类作品创作建议：重视视觉要素的呈现效果，提升视频中文字要素的可读性，巧妙运用听觉要素的叙事能力。

Abstract:

Popularization of frontier scientific knowledge and scientific and technological achievements is as important as scientific and technological innovation. Short video plays an important role and value in the popularization of frontier science for the public. In order to provide new ideas for the mass communication practice of Chinese frontier scientific and technological achievements, this study takes the creation and dissemination practice of the “Jiuzhang 2.0” short video as an example to deeply analyze the video from the three elements of vision, text and hearing. On the one hand, the research compares the differentiated design of the communication elements of different versions of the video, and on the other hand, combines the bullet screens to evaluate the differentiated experience at the audience level generated by the different communication elements. On this basis, we propose that short videos of frontier scientific and technological achievements visualization should pay attention to the presentation effect of visual elements, improve the readability of text elements in videos, and skillfully use the narrative ability of auditory elements.