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社交媒体新闻文本中科学话题的识别与溯源——基于九大官方媒体微博博文的主题分析
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中国科学技术大学

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科技部国家重点研发项目:主流价值观内容认知与精准传播建模理论及系统平台(2021YFF0901601)


Identification and Traceability of Scientific Topics in Social Media News Text --Topic Analysis Based on Weibo Blog Posts of Nine Official Media
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University of Science and Technology of China

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    摘要:

    随着文本挖掘和分析技术的发展,社交媒体上海量的新闻文本能够得到更加全面和客观的洞察。本文获取了九大官方主流媒体于2021年1月1日至2022年4月13日在微博平台上所发布的十一万余条博文,对其进行基于LDA的主题建模分析。以科学传播与科学教育议题在新闻文本中的呈现和构建为切入点,本文依托网络议程设置理论对新闻本文中的科学主题进行识别和梳理,并得到每个媒体的科学主题分布情况和每个科学主题下各媒体的贡献情况。研究发现,所有博文可以归纳为五大高级主题和二十个初始主题,五大主题中的新冠疫情主题和科技教育主题具有浓厚的科学属性,下辖的八个初始主题围绕着突发公共卫生安全事件、防范电信诈骗、航空航天等科学议题展开。这八个科学传播与科学教育相关主题下的博文数量在九大媒体中的占比从二成到五成不等,具体主题的占比情况也各具媒体特色。不同科学主题下各媒体博文数量贡献占比情况既有共性又有独特性,体现了媒体间在科学议题上的通力协作和合理配置。总体而言,九大媒体在社交媒体上的科学议题议程设置有着明显的时代性、响应性和适配性。媒体们及时呼应公众对科学讯息的需求,结合公众当下的信息获取习惯进行高效精准的科学传播与科学教育。

    Abstract:

    With the development of text mining and analysis techniques, social media can gain more comprehensive and objective insights into news text. In this paper, more than 110,000 blog posts published on Weibo platforms by nine official mainstream media from January 1, 2021 to April 13, 2022 were obtained and analyzed by LDA-based topic modeling. Taking the presentation and construction of science communication and science education topics in news as the entry point, this paper relies on the theory of online agenda setting to identify and sort out the science topics in news , and obtain the distribution of science topics in each media and the contribution of each media under each science topic. It is found that all blog posts can be grouped into five advanced themes and twenty initial themes. The Covid-19 theme and the science and technology education theme among the five themes have strong scientific attributes, and the eight initial themes under them revolve around scientific topics such as sudden public health and safety events, prevention of telecommunication fraud, and aerospace. The percentage of blog posts under these eight science communication and science education-related themes ranges from 20% to 50% of the nine major media, and the proportion of specific themes also has its own media characteristics. The contribution distribution by each media under different science topics is both common and unique, reflecting the collaboration and reasonable allocation of science topics among media. In general, the agenda setting of science issues on social media by the nine major media is clearly contemporary, responsive, and adaptive. The media respond to the public''s demand for scientific information in a timely manner and provide efficient and accurate science communication and science education by combining the public''s current information acquisition habits.

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  • 收稿日期:2023-04-18
  • 最后修改日期:2023-04-18
  • 录用日期:2023-06-25
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《科学传播与科学教育》青年编委招募
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