Abstract:Contemporary science and technology possess dual attributes—being cutting-edge yet accompanied by inherent uncertainty, often compounded by public ambiguity towards such advancements. The dissemination of information through news reports significantly shapes public comprehension of these complex scientific issues. This study aims to investigate the pivotal role of reporting frameworks in communicating controversial scientific topics, aiming to enhance media efficacy in promoting scientific and cultural understanding. Focused on NFTs (Non-Fungible Tokens), intricately linked with blockchain and metaverse technology, the research examines 263 qualifying news reports from five prominent media websites: People"s Net, Zhongxin Net, Pengpai Net, Sina Net, and Today"s Headlines. Employing content analysis, the study deconstructs the reporting frameworks employed in these news pieces. Findings reveal a predominant usage of both the "more harm" and "progress" frameworks in reporting on NFT technology. Notably, these reports exhibit characteristics of being reader-friendly, objective, impartial, and easily comprehensible. However, issues persist, including the absence of scientific perspectives and public discourse, alongside unequal distribution of frameworks and genres.
