主流媒体介入网络“泛娱乐化”治理探研

Mainstream Media Intervene in the Study of the Governance of “Pan-Entertainment” on the Internet

摘要:

新媒体时代,主流媒体虽然一再通过扮演引领者、收集者、揭露者和倡导者等角色,主导网络“泛娱乐化”治理、网罗网络“泛娱乐化”症候、揭开网络“泛娱乐化”面纱,引导人们在社会主义核心价值观的框架下理性娱乐,走出网络“泛娱乐化”误区。但线下治理环节薄弱、后续跟进治理缺失、媒体间层级关系脱节等问题,不但减损了主流媒体参与网络“泛娱乐化”治理的成效,而且也容易导致主流媒体被“泛娱乐化”侵蚀。面对这些问题,可先理清网络“泛娱乐化”主要特征及影响,明确主流媒体介入网络“泛娱乐化”治理动因、 角色及问题,进而再进一步提炼有效的治理策略。

Abstract:

In the era of new media, the official online media, as the main body of network social governance, has repeatedly played the role of leader, collector, exposer, and advocate to dominate the network’s “pan-entertainment”. Govern ance, capture the “pan-entertainment” symptoms of the Internet, unveil the “pan entertainment” of the Internet, and guide people to entertain rationally under the framework of socialist core values, and get out of the misunderstanding of the “pan-entertainment” of the Internet. However, problems such as weak offline governance links, lack of follow-up governance, and disconnected hierarchical relationships between the media have not only reduced the effectiveness of the “pan-entertainment” of official online media governance networks, but also easily led to official online media being “pan-entertainment” erosion. Therefore, clarif ying the main characteristics and impact of “pan-entertainment” on the Internet, clarify the motivations, roles and problems of mainstream media involvement in thegovernanceof“pan-entertainment”ontheInternet,andthenrefineeffective governancestrategies.