科学传播娱乐化表现手段的探究

Exploration of the Recreational Expression Means of Communication

摘要:

在人们日益增长的科学知识需求背景下，科学传播已经成为一项全民参与的社会活动，无论是科学传播者，还是接受者都在快速化、套餐化、多元化的传播环境中各自寻找渠道和方法，这些供需关系促进了科学传播娱乐化的快速发展。
科学传播娱乐化手段的使用一直是这项工作中饱受争议的一个话题，但是在传播过程中，传播者和接受者都向往能以一种有趣的方式，以娱乐的心态来享受科学传播内容带来的快感。那么，科学传播娱乐化与科学传播娱乐性的区别是什么？科学传播娱乐化在使用娱乐化手段的时候要如何达到传播者和接受者双向对等的效果。分析已有的科学传播渠道可以获知其中娱乐化手段的效果，并分析这种方法的未来可行性。社会环境的转变在传播过程中影响了接受者接收传播内容的效率。
未来科学传播应用娱乐化手段的创新方式是科学传播工作者们需要在实践中研究的重点问题。

Abstract:

Popularization of science and technology under the trend of the growing demand of scientific knowledge, has become a full public participation in social activities, whether science communicators, or recipients in rapid, package, diversified spread of the environment their channels and methods, the relationship between supply and demand to promote the rapid development of popularization of science entertainment.
The use of entertainment means of popularization of science has always been a controversial topic in this work, but in the process of communication, both communicators and recipients yearn to enjoy the pleasure brought by the content of popularization of science in an interesting way and entertainment mentality. So, what is the difference between to make popularization of science entertainment and the entertainment is the way to used for popularization of science. How to reach a mutual balance between the communicator and the recipient under the way of entertainment of popularization of science. Analyzing existing channels of popularization of science can reveal the effectiveness of entertaining means and analyze the future feasibility of this approach. In the popularization process, the transformation of the social environment affects the efficiency of receiving.
The novel approaches in popularization of entertainment is a key issues for the science communicator in the future study work in practice.