科普影片质量评估指标体系构建研究

Construction of Quality Evaluation Index System for Science Popularization Films

摘要:

科普影片是一种利用影像媒介，以科学为内容，以普及科技知识、传播科学思想、弘扬科学精神、展示科学魅力为目标的科学传播形式，是科学普及工作的重要组成部分。本研究基于传播学和电影学的理论，运用文献分析、专家咨询和层次分析法，构建了“专家〖CD*2〗观众”双视角的科普影片质量评估指标体系，具体包括影片立项、影片成果、科普效果3个一级指标，以及8个二级指标和23个三级指标，并给出了各指标的权重。该指标体系旨在为科普影片的质量评估提供一个科学、客观、全面的参考，有助于提高科普影片的制作和传播水平，促进科普影片的创新发展和社会价值的实现。

Abstract:

Science popularization films are a form of science communication that use visual media to present scientific content, with the aim of popularizing scientific knowledge, spreading scientific ideas, promoting scientific spirit, and showing scientific charm. They are an important part of science popularization work. Based on the theories of communication and film studies, this study used literature analysis, expert consultation, and analytic hierarchy process to construct a quality evaluation index system for science popularization films from the perspectives of both experts and audiences. The indicator system included three first-level dimensions: film project, film outcome, and science popularization effect, as well as eight second-level indicators and 23 third-level indicators, and gave the weights of each indicator. The index system aimed to provide a scientific, objective, and comprehensive reference for the quality evaluation of science popularization films, to help improve the production and dissemination level of science popularization films, and to promote their innovative development and social value realization.