院士在B站：社交媒体中科学家科学传播的创新实践研究

Academician on Bilibili: A Study on the Innovative Practices of Scientists in Science Communication on Social Media

摘要:

社交媒体是当前科学传播活动发生的主要空间，近年来我国部分科学家在社交媒体中的科学传播实践受到了大量关注与积极反馈。本研究以两院院士在哔哩哔哩弹幕网（即B站）的科学传播实践为研究对象，采用社会网络分析方法，对院士UP主与其他科学传播者形成的关系网络、院士UP主科学传播过程中形成的互动网络进行了分析。研究结果显示，院士UP主的科学传播实践体现了网络化特征，包括传播者之间的“强中心、弱关系”和互动网络中的“强主题、强发散”特征。基于此，本研究提出了社交媒体中科学家科学传播的“强主题性、弱关系型、发散网络”模式，从网络化和动态化视角提供了理解科学传播的新维度。

Abstract:

Social media has emerged as a central platform for science communication today. In recent years, the science communication efforts of some scientists in China on social media have drawn significant attention and positive feedback. This study examines the science communication practices of academicians from the Chinese Academy of Sciences and the Chinese Academy of Engineering on Bilibili (also known as B Station), using social network analysis to investigate the relational networks formed between academicians and other science communicators, as well as the interaction networks that develop during the academicians’ science communication activities. The findings reveal that academicians’ science communication practices display distinct networked characteristics, including a “strong center, weak ties” structure among communicators and a “strong thematic focus, high dispersion” pattern within interaction networks. Based on these insights, this study proposes a model of “strong thematic focus, weak relational ties, and dispersed network” for scientists’ science communication on social media, offering a new perspective on science communication through a networked and dynamic lens.