城市科技馆的媒介可供性研究——以中国杭州低碳科技馆为例

Media Affordance Research of the Urban Science and Technology Museum——Take Hangzhou Low-Carbon Science and Technology Museum , China as an example

摘要:

随着全民科学素质提升战略的实施日益深入，城市科技馆作为连接科学与公众的重要桥梁，其媒介功能愈发受到关注。2021年6月，国务院发布《全民科学素质行动规划纲要（2021—2035年）》，提出到2035年我国公民具备科学素质比例达到25%的远景目标。本文关注到文化传播中实体空间的角色作用，实体空间媒介具备激活人、空间、文化三者关系的可供性，并以此为出发点，在城市科技馆的具体实践中观察公共场馆空间的媒介可供性表现。研究发现：城市科技馆在云端空间的内容呈现、实体空间的展区编排、在地社交平台打造、移动场景的智能驱动等方面赋予了人、空间与科学文化三者互动的可能性。据此，本文认为城市科技馆可以在智能空间构建、地域文化融合、用户共创等方面实现人、场互动下的科学传播新发展。

Abstract:

As the implementation of the strategy to improve the scientific literacy of all people deepens, the media function of urban science and technology museums, as an important bridge connecting science and the public, has received more and more attention. In June 2021, the State Council issued the Outline of the National Science Literacy Action Plan (2021-2035), proposing a long-term goal of achieving 25% of Chinese citizens with scientific literacy by 2035. This article focuses on the role of physical space in cultural communication. Physical space media has the affordance to activate the relationship between people, space and culture. Taking this as a starting point, the media affordance of public venues is observed in the specific practice of urban science and technology museums. The study found that urban science and technology museums have given people, space and scientific culture the possibility of interaction in terms of content presentation in cloud space, exhibition area arrangement in physical space, creation of localized popular science social platform, and intelligent driving of mobile scenes. Based on this, this article believes that urban science and technology museums can achieve new developments in scientific communication under the interaction of people and places in terms of intelligent space construction, regional cultural integration, and user co-creation.