关于河南省县级融媒体中心的科普能力建设思考

Research on the Science Popularization Capacity Building of County level Integrated Media Centers in Henan Province

摘要:

在科技创新与科学普及“一体两翼”的环境下，县级融媒体中心做好科普工作具有重要意义：一方面能够及时向社会传递最新科技信息，营造有利氛围，助推科技创新发展，另一方面可提升基层群众的科学素养，防范和处理好科技创新的负面舆论。研究以河南省县级融媒体中心的科普活动为调研对象，考察和梳理了它们的平台布局、内容形态、运营理念等情况及短板，并讨论了发展建设方向，提出了按需出发，整合与优化平台；转变理念，注重用户视角；多元方向，推进内容创新等针对性建议。

Abstract:

In the environment of "one body and two wings" of technological innovation and scientific popularization, it is of great significance for county-level integrated media centers to do a good job in science popularization: on the one hand, it can timely transmit the latest technological information to society, create a favorable atmosphere, and promote the development of technological innovation; on the other hand, it can enhance the scientific literacy of grassroots people, prevent and handle negative public opinion on technological innovation. The research focuses on the popular science activities of county-level integrated media centers in Henan Province. It examines and sorts out their platform layout, content forms, operational concepts, and shortcomings, and discusses the direction of development and construction. It proposes to start from needs, integrate and optimize the platform; Change mindset and focus on user perspective; Multiple directions, promoting content innovation and other targeted suggestions.